Chocolatiers have a lot to be happy about these days. First, the evidence continues to grow that dark chocolate helps to lower blood pressure. Secondly, the pairing of chocolate and wine/spirits has given the chocolate companies an entirely new way to market their product. Chocolate is being invited to stay up late and party with the adults. Both Hershey and Dove have spent a lot of money in the past few months in new campaigns that ask the simple question "what wine pairs well with which chocolate". Essentially they needed to find a new way to grab the attention of adults and introduce their new lines of single origin and/or high percentage cacao chocolate. They have both gone to great expense to get the information across in inserts to wine magazines, free samples and press events.
Last week I attended a press event at the Clift Hotel for Dove's New Extra Dark Chocolate and Chocolate Origins (single origin bars from Ecuador, Ghana and the Dominican Republic). I must say that they pulled out all stops to introduce their new line. Amy Sherman of Cooking with Amy and I were escorted from station to station by sommelier Julee Resendez who explained her thinking behind each of the pairings of Dove’s new chocolates with reds, whites, bubbles (Veuve Cliquot Demi-Sec) and spirits. I have to say that she did a great job. And the chocolate? I have always been a fool for the mouthfeel of Dove chocolate. There is a smoothness to Dove that I hope comes from lots of extra cocoa butter.







